Biosketch
Dr. Parul Manchanda is an Assistant Professor at the Department of Management Studies, NetajiSubhas University of Technology, New Delhi. She was working as an Associate Professor with Vivekananda Institute of Professional Studies -Technical Campus.
She had done her, Ph. D from University School of Management Studies, Guru Gobind Singh Indraprastha University, Dwarka, New Delhi. She is also UGC-NETJunior Research Fellowship (JRF) qualified in Management.She has a rich experience of 12+ years. Her research interests include marketing, consumer behavior, e-commerce, social media marketing and sustainability.
Some of her prominent research work has been published in Journal of Retailing and Consumer Services, and international journals of repute which have been listed in SSCI, SCIE, ABDC (A and B category) and indexed in Scopus with various publishing houses like Emerald, Elsevier, Taylor and Francis.
DrParulis also areviewer for various journals of repute. She has also won, the Best Researcher Award in the year 2022 and 2024 by the Management of Vivekananda Institute of Professional Studies-TC. Has been invited as a resource person in the subject expert series at various colleges. Won various best paper award at International Conferences. She has also developed a MOOC course for GGSIPU, authored and edited books.